Meet the Terra Firma Team
Robert Wolf
Founder, CEO, and Principal Asset Coach + Tax Strategist
Bob Wolf is the founder and CEO of Terra Firma, where he leads with over two decades of deep expertise across the full spectrum of wealth-building disciplines—from tax strategy and financial structure to business ownership and private investments.
Joe Arioto
Partner, Strategic Advisor + Coaching Director
Joe Arioto is a partner at Terra Firma, where he leads all coaching and business strategy initiatives for the firm’s membership. He specializes in helping practice owners increase valuation, efficiency, and profitability by applying key elements of the Value Builder System and EOS, alongside Terra Firma’s holistic coaching approach.
Erin Nevicosi
Partner, Director of Membership Growth + Executive Coach
Erin Nevicosi leads Terra Firma’s membership growth and client experience, guiding prospective members into the process and ensuring they feel supported every step of the way.
Megan Avesta
Partner, Business Strategist + Executive Coach
Megan brings over 15 years of experience in entrepreneurship, private equity, and real estate, blending business expertise with a highly relational approach to advising physicians and business owners.
Tanya Schroeder
Executive Coach
Tanya brings nearly two decades of entrepreneurial experience to the Terra Firma team, with a strong foundation in business management, project execution, and collaborative leadership.
Eric Lescarbeau
Executive Coach
After 24+ years in the U.S. Air Force, Eric has built a career serving others in many ways—first as a Realtor, then as a Mortgage Loan Officer, and later as a Customer Success Manager in the technology sector.
Macie Davis
Executive Coach
With over 18 years of experience as an entrepreneur, Macie has built companies across the technology, direct sales, and service industries—bringing a sharp business acumen and a heart for service into every interaction.
Dr. Courtney De La Cruz
Senior Accountant & Human Resources Manager
- Doctor of Business Administration (DBA) with a Specialization in Advanced Accounting.
- Wife and proud mom.
- I began my career in education and evolved into a dual-role professional in Accounting and Human Resources, bringing together a love for accounting, structure, strategy, and people.
Michelle Solt
Member Services Manager
- 13+ years of financial services and investment industry experience
- Proud mom of 3
- Enjoys DIY projects, cooking, and indoor gardening
Chris Berger
Accounting Manager
- Strong foundation in accounting, public tax, and client service
- Experienced in financial statement preparation and analysis
- Proven leadership in team development and staff mentorship
- Skilled in implementing and optimizing systems and workflows
- Committed to clear communication and reliable client relationship management
- Focused on building efficient, scalable processes for growing organizations
- Dedicated husband and proud father of two young children
- Enjoys outdoor exercise, family time, and competitive shooting in his free time
Kenny Black
Director of Marketing
- 10 Years experience in Marketing and Advertising
- Finance Degree from UNLV
- Husband and Father
Pamela Mupada
Business Development Representative
- Bachelor of Arts in English
- 10+ years of customer service experience
- Wife and Mother
- Enjoys playing volleyball and badminton
“Terra Firma Business and Financial Consultants, LLC is a comprehensive consulting firm. Our goal is to assist our clients in determining the appropriate planning needs for today with flexibility to help determine possible exit strategies in the future. Our main goal is to educate you on the necessary strategic plans and designs that are available today to assist you in meeting your goals. We bring our expertise to inform and educate on the strategies available within the guidelines of your goals and objectives. We want to help you protect what you’ve worked so hard to earn and we are dedicated to accomplishing this goal!
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IRS CIRCULAR 230 DISCLOSURE: United States Department of Treasury Regulation Circular 230 requires that I notify you that, with respect to Federal Tax penalties only, unless expressly stated otherwise above, (1) You cannot rely on this advice for protection against Federal tax; (2) nothing contained in this message was intended or written to be used, can be used by any taxpayer, or may be relied upon for the purpose of avoiding any federal tax penalty under the Internal Revenue Code; and (3) nothing contained in this message may be relied on to support the promotion or marketing of any Federal tax transaction or matter that may be subject to Federal tax penalties. Any taxpayer may seek advice based on the taxpayer’s particular circumstances from an independent tax advisor with respect to any Federal tax transaction or matter contained in this message as it relates to Federal tax penalties.”